If you’re 45+ like me, you’re probably taking a handful of vitamins every day.

Ever since my body was taken over by the Perimenopause Aliens, I’ve tried so many combinations of powders, tablets and potions, I could fill a soccer field with them.

Did they all work? Well… I think you know the answer to that.

Did I keep buying different ones anyway? You also know the answer to that.

And all those vitamins collecting dust in my pantry got me thinking about the psychology of pain.

Lemme explain:

When you have a headache, you don’t wander into the chemist and stand in front of a wall of pain meds reading every label.

You don’t compare the percentage of active ingredients, research every ingredient, or choose the one with the prettiest packaging. (Or the one Huberman mentioned recently 😂)

No.

You walk in determined to get your hands on paracetamol. Fast.

Because you know exactly what hurts. And you know exactly what will help.

Your ideal customers treat your offers the same way.

The clearer you are about the specific pain your offer solves, the more your audience sees you as the solution they need right now.

But when your offer is vague, broad or hard to explain, it becomes like a vitamin:

Nice to have… but will it really work?

In episode 360 of The Launch Lounge Podcast, Your Offer Is Dead Without This One Thing, I break down why this matters so much.

👉 Listen to episode 360 here​

You’ll discover the fastest way to create more consistent sales and more profitable launches in 2026.

💚💚💚
Salome

P.S. We have one agency spot remaining for a coach or creator ready to grow from six figures to seven this year.

Get in before the fall/holiday rush, when our calendar fills with live launches. Click here to learn more​